BRAND DESIGN

Creating a bold brand identity and website for a professional services business

I developed the visual identity and website for a coaching business from concept through to developer handover.

The brand was built around the idea of progression — to visualise the benefits of coaching by forming what can feel cold, fragmented and chaotic into something warm, structured and harmonious.

Once the brand identity was established, I designed the website to reflect the same sense of clarity and progression, helping to define an engaging content flow, call to action hierarchy and responsive layout, to help maximise conversions.

Website displayed on a laptop and smartphone screen featuring Coach Simon, who specializes in working with cancer survivors and PR professionals.
Business cards with a colorful logo and the name 'Coach Simon' arranged on a white surface.
A personal coaching website homepage with a dark blue background. It features a photo of Coach Simon, a smiling man with a bald head, on the right side. The main headline reads "I'm Coach Simon. I transform lives." The page includes sections about coaching services, client testimonials, and contact information, with a prominent call-to-action button to book a free call.
Screenshot of Coach Simon's coaching website homepage with an introductory section, a photo of Coach Simon smiling, and sections explaining coaching benefits, purpose, and contact options.
Web page from Coach Simon's site featuring a photograph of a smiling man in a white t-shirt, sitting indoors with plants in the background, and text about coaching services for comms teams, with sections explaining the coach's experience, services, and a call to action button.