B2B MARKETING / DESIGN & ART DIRECTION

Global launch campaign for the Insights Discovery Microsoft Teams app

Insights were planning a major global launch campaign for their Insights Discovery Teams app, which allows users to better connect with colleagues by viewing colour energy profiles directly within Microsoft Teams.

Once the core concept had been developed by the Creative Director — built around the idea of matching a colleague’s colour energy to better understand them — my role as Art Director and Lead Designer included:

  • Working with the project lead to explore the brief, to clarify and plan design production

  • Developing key visuals and a campaign visual toolkit for consistency, including the use of generative AI

  • Designing multiple landing pages and email templates

  • Creating sales enablement collateral, including interactive PDFs and presentation templates

  • Working closely with the product design team to develop a large suite of UI mock-ups

  • Supplying key images and assets for use across the business, made available in our digital asset management platform

  • Developing social assets and templates for consistent rollout in region.

All creative was translated into French, German, Spanish, Danish, and Dutch to enable local markets to synchronise with the global campaign, which was met with a positive reception and generated hundreds of new leads for our Sales teams.

A promotional infographic for Insights Discovery for Microsoft Teams features four sections, each highlighting different benefits with images of smiling diverse people, clocks, and laptops showing video calls and analytics. The sections emphasize team communication, transforming relationships, digital collaboration, and understanding others.
An informational webpage about Insights Discovery for Microsoft Teams, featuring images of smiling people, screenshots of the app interface on various devices, and sections explaining features and setup instructions.
Four laptops displaying virtual meeting mockups with diverse participants, backgrounds featuring plants, bookshelves, colorful walls, and framed photos.
Screenshots of an online product guide for Insights Discovery for Microsoft Teams, showing features, benefits, summaries, and user testimonials, including a video call with diverse participants.
Promotional graphic for Insights discovery for Microsoft Teams, showing diverse smiling individuals, laptops with charts and profiles, emphasizing better communication, productivity, understanding, and shaping outcomes.