DESIGN SYSTEMS

Enabling regional autonomy and brand consistency through a social design system

To enable Insights’ regional teams to create their own social posts while adhering to brand guidelines, I created a component-based design system in Figma. This consisted of dozens of layouts for different use cases, making use of variant styles, auto layouts and pre-defined typography styles.

The centrally managed, easy-to-update library was shared with regional teams and accompanied by simple walkthrough videos. This enabled greater regional autonomy while retaining global brand consistency, as well as improving efficiency in the creation and review of regional social posts.