Reimagining apps as retro 90s tech

DIGITAL PR / DESIGN & ART DIRECTION

In this nostalgia-fuelled project reimagining five modern apps as retro ’90s gadgets, I worked hands-on as both designer and art director. Once briefed, I selected the devices that best suited each app, created the product mockups (before generative AI would have made this a simple process), wrote the asset copy, and designed a ’90s-themed magazine ad to promote each product.

The campaign went on to earn coverage in many design-focused outlets, including Creative Boom.

Collage of various electronic devices and gadgets, including a pink digital pet with a screen and buttons, a magazine with a small pink toy phone on its pages, a purple budget planner or calculator, a blue handheld electronic device with a screen, a white electronic gadget with a screen and buttons, a compact device with a cloud pattern, a red camera or camcorder, and a magazine with vibrant, graffiti-style art.