CREATIVE DIRECTION

ATL campaign concepting for a clothing repairs app

During my recent UAL Creative Direction Short Course, one of my assignments was to ideate and concept an above the line campaign for SOJO, an app-based door-to-door tailoring and clothing repair service in London.

After brainstorming several potential ideas, the final idea—aimed at envrionmentally conscious young women aware of the slow fashion revolution—was to use simple imagery and emotive copy to envoke the emotional attachment that exists between us and our clothes, to enourage people to treasure and repair them instead of turning to fast fashion.