ART DIRECTION / B2B MARKETING

Visual concept development for Insights’ presence at France’s largest learning trade show

Development of the visual concept for a B2B marketing campaign to promote Insights’ presence at France’s largest workplace learning tradeshow, with an expected footfall of 10,000.

The concept centered on focusing on the human connection in evolving workplaces, with concept showcasing how the key visual would be applied across digital and experiential touchpoints.

Developing the concept involved gaining an understanding of the audience, collaborating with a copywriter on ideas before presenting the developed concept to senior stakeholders for their buy-in.

Two people having a conversation in a modern office space, with large windows and a gray wall, a woman with curly hair and a man with a beard, both sitting on a wooden ledge.
Two smartphones displaying promotional content for Insights, a learning technologies company. The left phone shows a social media post about an event on January 29-30 at Paris Expo Porte de Versailles with a photo of two people in a discussion. The right phone displays an event registration graphic with dates and location, encouraging viewers to join and claim a free ticket.
A series of three digital slides from a presentation about human connection and workplace skills, featuring diverse people in professional and casual settings, with colorful circular graphic design elements.

More projects

Multiple report covers and pages related to environmental and energy topics, including solar panels, emissions, impact radar, and various graphs and charts.

Setting the style on a data storytelling report for Visual Capitalist

Colorful assortment of gummy candies in various shapes and colors, including red hearts, yellow tubes, brown chunks, green and orange tiny pieces, and red and orange spirals.

Creative data visualisation with over 5,000 Haribo

A side-by-side image of a pink digital dating app device showing a love match and a purple office printer printing a note that says "You're on mute."

Reimagining apps as retro 90s tech

A row of six infographic posters with various visual themes, including maps, data charts, and illustrations, displayed against a purple background.

NeoMam Studios:
Selected Digital PR work

Multiple electronic devices including a laptop, tablet, and smartphone displaying the same webpage about the benefits of becoming an Insights Partner, with sections on joining partnerships, using trusted solutions, and discovery strategies.

A visual and UX refresh for the Insights Partner experience

A laptop and smartphone displaying a personal coaching website with a picture of a smiling man, colorful geometric graphic, and text introducing Coach Simon.

Creating a bold brand identity and website for a professional services business